la Madeleine Rewards

Our Way of Saying Francs

How It Works

Earning la Madeleine rewards is as easy as stopping in. Every time you spend $4 at one of our cafés, you’ll be getting closer to the next level of rewards benefits. Sign up through our app today and start getting rewarded for what you’re already doing!

Download App

Download the App

The la Madeleine rewards program is all accessible through our app. Just download and sign up to get your first few rewards.

Get Some Credits

Earn visit credits each time you spend $4 in store or on the go. You can increase your rewards tier by coming in more often.

Reel in les Rewards

The higher your tier, the more rewards you get to enjoy. So sit back with a cup of tea (or glass of wine) and savor all the treats you’ve earned.

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Next-Level Treats

See How the Rewards Stack Up

With the la Madeleine rewards program, you earn perks just for signing up. And if you stop in more frequently, you’ll collect even bigger perks. Your tier is based on your visit count for the past year, so get earning!

Tier LevelBonjourMagnifiqueSupérieurCrème de la Crème
Spend $4 or more to earn one visit creditSign Up10 Visits per Year30 Visits per Year50 Visits Per Year
Free Lemon Madeleine or Butter Croissant Free Lemon Madeleine or Butter Croissant reward earned Free Lemon Madeleine or Butter Croissant reward earned Free Lemon Madeleine or Butter Croissant reward earned Free Lemon Madeleine or Butter Croissant reward earned
Free individual pastry or slice of cake on your birthdayFree individual pastry or slice of cake on your birthday reward earnedFree individual pastry or slice of cake on your birthday reward earnedFree individual pastry or slice of cake on your birthday reward earnedFree individual pastry or slice of cake on your birthday reward earned
Customized offersCustomized offers reward earnedCustomized offers reward earnedCustomized offers reward earnedCustomized offers reward earned
Holiday event invitesHoliday event invites reward earnedHoliday event invites reward earnedHoliday event invites reward earnedHoliday event invites reward earned
Recipe of the monthRecipe of the month reward earnedRecipe of the month reward earnedRecipe of the month reward earnedRecipe of the month reward earned
One surprise reward per monthOne surprise reward per month reward earnedOne surprise reward per month reward earnedOne surprise reward per month reward earned
Free fresh-baked loaf of bread each monthFree fresh-baked loaf of bread each month reward earnedFree fresh-baked loaf of bread each month reward earned
Free meal on earning status (up to $15)Free meal on earning status (up to $15) reward earned
Tier Level
Spend $4 or more to earn one visit credit
Free Lemon Madeleine or Butter Croissant
Free individual pastry or slice of cake on your birthday
Customized offers
Holiday event invites
Recipe of the month
One surprise reward per month
Free fresh-baked loaf of bread each month
Free meal on earning status (up to $15)
Guest Support

Questions?

Head on over to our guest support page for answers to our frequently asked questions.

View Guest Support