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Privacy Policy

La Madeleine Privacy Statement

Effective Date: 10/08/21

La Madeleine de Corps, Inc. and its affiliates and subsidiaries (collectively, “we,” “us” or “our”) are committed to respecting your privacy rights. In this Privacy Policy, we describe how we collect, use, and disclose information that we obtain about users (“Users” or “you”) of our websites (each a “Site” and collectively the “Sites”), our mobile applications (each an “App” and collectively the “Apps”), and the services available through our Sites and Apps (each a “La Madeleine Digital Platform” and collectively the “La Madeleine Digital Platforms”).

Your use of the La Madeleine Digital Platforms is also subject to our Terms of Use.


What kind of information does La Madeleine collect from Users?

Information We Collect Directly From You

We collect information directly from Users, such as when they sign up to receive special offers or information from us, sign up for our rewards programs, download franchise kits, or register for an account with us. We also collect information from Users when they submit a review, comment or other content to our Sites or Apps or on our social networking pages, and when they contact us. In addition, we track when Users like us or share our content through Facebook, Twitter or other social networking platforms. To view the privacy policy of our App third party provider, click here. To view the privacy policy of our retail Site third party provider, click here.

You can browse our Sites without registering or submitting Personal Information to us. However, to use our Apps and certain services, you must register with us or otherwise provide us with your name and other information. We may also collect information that you enter on our Sites or Apps or provide to us in any other ways, such as through email or forms on our Sites or Apps. The type of information that we collect from you depends on your interaction with us and your use of our Sites, Apps and Services, but may include:

  • personal details, such as full name, mailing address, email address, phone number, and other contact information;
  • transaction information (if you make a purchase), such as information about the products you buy, billing address, method of payment and payment details; and
  • location data, and any other personal information that you choose to provide.

Other Information We Collect Automatically

We also collect certain information automatically through Users’ use of our Sites, Apps and Services such as what pages they are browsing and what content they are interacting with. If you would like to use our Sites, Apps and Services, but decide not to provide this information, certain Services may not be available to you. We use this information to personalize your online experience and for marketing purposes. To View the Privacy Policy of our Third-Party App provider, click here.

We may automatically collect certain information about your use of our Sites and Apps through cookies and other technologies, including, but not limited to: log files; domain name; browser type and operating system; page views and related activities; IP address; the length of time you use our Sites, Apps and Services; access date and time; browser type; device ID or other mobile or App identifier; domain name; and referring URL. We may combine this information with other information that we have collected about you.


We use cookies, which are small text files that are stored on a user’s computer and allow websites to remember information about users (“Cookies”). We use Cookies to monitor how La Madeleine Digital Platforms are used, for marketing purposes, and to help personalize and improve La Madeleine Digital Platforms.

We, and third parties we allow, may use the information we collect about you to deliver relevant ads to you when you use our services or another service. The information may also be used to deliver more relevant advertising to you across marketing channels, including email. To find out more about third-party advertising networks and similar entities that use these technologies, see If you would like to opt-out of such ad networks’ and services’ advertising practices on the particular device on which you are accessing this Privacy Policy, go to to opt-out in desktop and mobile web browsers. You may download the AppChoices app at to opt-out in mobile apps.

Most browsers automatically accept Cookies. You have the choice to set your browser to accept or reject Cookies. Each browser is different, so check the “Help” menu of your browser to learn how to change your Cookie preferences. You can also learn more about Cookies at the following websites:

If you choose to decline Cookies, you may not be able to fully experience the interactive features of our La Madeleine Digital Platforms or programs, features, and services made available. The Network Advertising Initiative also offers a means to opt-out of a number of advertising cookies. Please visit to learn more. Note that opting-out does not mean you will no longer receive online advertising. It does mean that the company or companies from which you opted-out will no longer deliver ads tailored to your preferences and usage patterns.

Google Analytics

In particular, we use Google Analytics, a web analytics service provided by Google, Inc. (“Google”), on certain La Madeleine Digital Platforms. Google Analytics collects information such as how often you visit La Madeleine Digital Platforms, what pages you visit, and what other sites you visited prior to coming to our site. We use the information provided by Google Analytics to improve La Madeleine Digital Platforms. For more information regarding how Google collects, uses and shares your information please visit Google provides users more choice on how their data is collected by Google Analytics by developing an Opt-out Browser Add-on which can be located at: By installing this Add-on, no information is being sent to Google Analytics.

Use of Personal Information

We use your information that we collect, including Personal Information, for a variety of business purposes, including:

  • providing our products and services to you;
  • facilitating payments through our mobile applications for in-store purchases;
  • facilitating payments through our retail platform for online purchases;
  • arranging for shipping of products purchased from our retail site;
  • communicating with you regarding our restaurants, products, services, events, promotions, other offers;
  • improving, developing and tailoring our products, services, promotions, communications and advertisements to your interests;
  • creating and managing your accounts with us;
  • administering our promotions and other offers;
  • responding to your inquiries, comments, stories, or postings;
  • for internal operations such as enhancing our product and service offerings, marketing efforts, and to conduct research and analysis;
  • to prevent, detect, and investigate fraud, security breaches, and potentially prohibited or illegal activities.
  • to enforce our Terms of Use; and/or
  • to protect the security and integrity of our business.

Sharing and Disclosure of Personal Information

We may share or disclose your information to the following categories of third parties and for the following reasons:

  • To third party service providers, agents or independent contractors who help us maintain the La Madeleine Digital Platforms and provide other administrative services to us, such as helping us to manage our marketing distribution lists.
  • We may share your Personal Information in the course of any reorganization process including, but not limited to, mergers, acquisitions, and sales of all or substantially all of our assets.
  • We may disclose your Personal Information to law enforcement, government agencies, and other related third parties, in order to comply with the law, enforce our policies, or protect our or others’ rights, property or safety.


When you place an order through a La Madeleine Digital Platform, we will retain your personal information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the “International Data Transfers” and “Your California Privacy Rights” sections below.

Automatic Decision-Making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you. We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our third party processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you. Services that include elements of automated decision-making include:

  • Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours.
  • Temporary denylist of credit cards associated with denylisted IP addresses. This denylist persists for a small number of days.
  • Opt-Out

    We provide you the opportunity to opt-out of marketing communications by clicking the “unsubscribe” link in email communications or by contacting us at the address provided below. We will process your request as soon as possible in accordance with applicable law, but please be aware that in some circumstances you may receive a few more messages until the unsubscribe is processed.

    Additionally, we may send you information regarding the La Madeleine Digital Platforms, such as information about changes to our policies and other notices and disclosures required by law. Generally, users cannot opt out of these communications, but they will be primarily informational in nature, rather than promotional.

    Security Statement

    We seek to keep your Personal Information secure and implement reasonable technical, administrative, and physical safeguards to help us protect such information from unauthorized access, use, and disclosure. We also request that our third-party service providers use commercially reasonable security measures to protect your information from unauthorized access or use. However, no method of electronically transmitting or storing data is ever completely secure, and therefore, we cannot guarantee that your information will never be accessed, used, or disclosed in a manner that is inconsistent with this Privacy Policy.If we learn of a security systems breach we may attempt to notify you electronically so that you can take appropriate protective steps. By using the La Madeleine Digital Platforms or providing personal information to us, you agree that we can communicate with you electronically regarding security, privacy and administrative issues relating to your use of the La Madeleine Digital Platforms. We may post a notice via the La Madeleine Digital Platforms if a security breach occurs. We may also send an email to you at the email address you have provided to us in these circumstances. Depending on where you live, you may have a legal right to receive notice of a security breach in writing.

    Plug-ins and Social Media

    The La Madeleine Digital Platforms may include social networking features and widgets, such as the Facebook “Like” button and the “Share this” button, as well as other interactive mini-programs that run on our platforms. These features may collect your IP address, which page you are visiting on our Sites, and may set a cookie to enable the feature to function properly. These features are displayed on our platforms, but are hosted by third parties, and are subject to their own privacy policies, not this Policy. Your interactions with these features are governed by the privacy policy of the company providing them.

    Third-Party Links

    The La Madeleine Digital Platforms may contain links to third-party websites. Any access to and use of such linked websites is not governed by this Privacy Policy, but instead is governed by the privacy policies of those third-party websites. We are not responsible for the privacy practices of such third-party websites.

    Children’s Privacy

    La Madeleine does not knowingly collect information about children under the age of 13. In the event that we receive actual knowledge that we have collected Personal Information from a child under the age of 13, we will delete that information from our database as quickly as is practical. Please contact us via the Contact Information provided below if you believe we may have collected such information, and we will work to remove it.

    Third-Party Hosting

    We contract with one or more third parties to maintain and host our la Madeleine Digital Platforms. Therefore, any information you submit, including Personal Information, shall be placed and stored on a computer server maintained by this third party. Your use of the La Madeleine Digital Platforms and any provision of Personal Information you submit to the La Madeleine Digital Platforms constitute your acknowledgement that such information or content could pass through and may be stored in servers outside the control of la Madeleine. La Madeleine has no liability or responsibility for any such pass-through or storage of same.

    International Data Transfers

    We are based in the US. If you choose to provide us with information, please understand that your Personal Information may be transferred to the US and that we may transfer that information to our affiliates and subsidiaries or to other third parties, across borders, and from your country or jurisdiction to other countries or jurisdictions around the world. If you are visiting from the European Union (“EU”) or other regions with laws governing data collection and use that may differ from US law, please note that you are transferring your Personal Information to the US and other jurisdictions which may not have the same data protection laws as the EU. You acknowledge you understand that by providing your Personal Information: (i) your Personal Information will be used as identified above in accordance with this Privacy Policy; and (ii) your Personal Information may be transferred to the US and other jurisdictions as indicated above, in accordance with applicable law.

    If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below.

    For retail purchases made through Shopify on our La Madeleine Digital Platforms Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper:


    In the event that all or part of our assets are sold or acquired by another party, or in the event of a merger, you grant us the right to assign the personal information collected via the La Madeleine Digital Platforms.

    Dispute Resolution and Agreement To Arbitrate

    Except where and to the extent prohibited by law, by using the Sites, you and we agree that, if there is any controversy, claim, action, or dispute arising out of or related to your use of the La Madeleine Digital Platforms or the breach, enforcement, interpretation, or validity of this Privacy Policy or any part of it (“Dispute”), both parties shall first try in good faith to settle such Dispute by providing written notice to the other party describing the facts and circumstances of the Dispute and allowing the receiving party thirty (30) days in which to respond to or settle the Dispute. Notice shall be sent to:

    • Us, at 12201 Merit Drive, Suite 900, Dallas, TX 75251, or
    • You, at the address we have on file for you.

    Both you and we agree that this dispute resolution procedure is a condition precedent that must be satisfied before initiating any litigation or filing any claim against the other party. IF ANY DISPUTE CANNOT BE RESOLVED BY THE ABOVE DISPUTE RESOLUTION PROCEDURE, YOU AGREE THAT THE SOLE AND EXCLUSIVE JURISDICTION FOR SUCH DISPUTE WILL BE DECIDED BY BINDING ARBITRATION ON AN INDIVIDUAL BASIS. ARBITRATION ON AN INDIVIDUAL BASIS MEANS THAT YOU WILL NOT HAVE, AND YOU WAIVE, THE RIGHT FOR A JUDGE OR JURY TO DECIDE YOUR CLAIMS, AND THAT YOU MAY NOT PROCEED IN A CLASS, CONSOLIDATED, OR REPRESENTATIVE CAPACITY. Other rights that you and we would otherwise have in court will not be available or will be more limited in arbitration, including discovery and appeal rights. All such disputes shall be exclusively submitted to JAMS ( for binding arbitration under its rules then in effect, before one arbitrator to be mutually agreed upon by both parties.

    The arbitrator, and not any federal, state, or local court or agency, shall have exclusive authority to resolve any dispute arising under or relating to the interpretation, applicability, enforceability, or formation of this Privacy Policy, including any claim that all or any part of this Privacy Policy is void or voidable.

    Choice Of Law

    This Privacy Policy has been made in and shall be construed in accordance with the laws of the State of Texas, without giving effect to any conflict of law principles. Any disputes or claims not subject to the arbitration provision discussed above shall be resolved by a court located in the State of Texas and you agree and submit to the exercise of personal jurisdiction of such courts for the purpose of litigating any such claim or action.

    How We Respond To “Do Not Track” Signals

    At this time our Sites do not recognize automated browser signals regarding tracking mechanisms, which may include “Do Not Track” instructions.

    Your California Privacy Rights

    California residents may request a list of certain third parties to which we have disclosed Personal Information about you for their own direct marketing purposes. You may make one request per calendar year. In your request, please attest to the fact that you are a California resident and provide a current California address for our response. You may request this information in writing by contacting us at Please allow up to thirty (30) days for a response.

    Changes To This Privacy Policy

    We may revise this Privacy Policy from time to time effective upon posting the revised Privacy Policy, along with the date on which it was most recently updated, on the Sites. Please check our Privacy Policy periodically to see if it has been updated. If a change to this Privacy Policy materially affects the use or disclosure of your Personal Information, a notice will be posted on along with a link to the updated Privacy Policy. Your continued use of la Madeleine Digital Platforms and/or provision of your information thereafter constitute your acceptance of such changes. Please contact us as described below if you would like information regarding any changes.

    Contact Information

    If you have any questions about this Privacy Policy or our use of your Personal Information, please contact us using the information set forth below.


    La Madeleine
    Attn: Guest Relations
    12201 Merit Drive, Suite 900
    Dallas, TX 75251