Future La Madeleine

New Experience Debut at Park District

03.02.20

Groupe le Duff owned, la Madeleine French Bakery & Café, announces that they are opening a new bakery at Park District in the heart of Dallas’ Uptown summer of 2020.

The brand signed a ground-floor lease for 2,500 square feet at High Street Residential’s Residences at Park District on Olive Street. The Residences are a part of Park District, a two-tower, premier Class A mixed-use development featuring 900,000 square feet of office space, restaurants and luxury residences, which combined make the development an ideal location for the newest la Madeleine petite bakery. The residential tower, which was developed by High Street Residential, the residential subsidiary of Trammell Crow Company, and joint venture partner, MetLife Investment Management, is connected via a grand plaza to PwC Tower at Park District. Le Madeleine will have pedestrian access via the plaza and Olive Street and feature multiple outdoor patios.

La Madeleine, a Dallas-based brand founded in 1983, operates 22 bakeries in DFW, including the original on Mockingbird Lane across from SMU, and a downtown Dallas-staple at 2100 Ross Avenue. The new Park District bakery will offer an all new experience for those familiar with the brand. At 2,500 square feet, the brand is debuting a smaller format experience readily designed to serve the downtown community seeking high- quality, unique fresh food with the conveniences that their limited time demands. Park District guests and residents will also enjoy la Madeleine’s expanded coffee and espresso program.

”Park District is a world-class mixed-use development in Dallas, offering luxury residences and high-end office space. It was important to our team that the retailers throughout this property reflect the overall vision and act as an added amenity to our residents, tenants and visitors. We are excited to welcome la Madeleine to the building and look forward to the 2020 opening,” said Joel Behrens, Principal with High Street Residential.

Two charming, shaded patios and bakery façade will welcome guests to their daily French-escape. Upon entering, the open space design will offer guests convenience and flexibility while retaining the unhurried appeal for which la Madeleine is know. Guests can enjoy multiple seating options, including bar-height single window perches, digital-friendly community table and a cozy banquette. Guests can look forward to the famous la Madeleine salad and soup recipes as well as an innovative selection of French viennoiserie, pâtisserie, coffee, wine, sandwiches and picnic-friendly sharables. For neighboring businesses and residents, the la Madeleine Park District team will offer order ahead quick pick-up, delivery and catering services.

“We are delighted to debut a new la Madeleine experience at Park District. Guests can look forward our famous la Madeleine flavors, but in a, modern, convenience-oriented setting,” said Philippe Jean, Le Duff America chief operating officer and president of la Madeleine. “The Dallas community has shown la Madeleine immense loyalty through the years, so it is only fitting we introduce this new, improved experience in our hometown.”

French Press