La Madeleine French Bakery & Café has launched a cause marketing campaign for the holiday season on the la Madeleine app and where guests can add a $1 donation to local food banks when they order. After seeing success with the Help in a Cup campaign earlier this year, Season to Give was designed to continue the support for local charities as they deal with ongoing food needs.


“During this time, it’s imperative for us to support our communities. La Madeleine has always strived to be your neighborhood bakery so it’s a natural connection for us to give back how we can this holiday season. We are proud of our team for this commitment.” says Sheryl Fox, COO.


Set to run Wednesday, November 4 through Thursday, December 31, Season to Give is in partnership with several local charities and food banks across seven states.


“To us, food is love. We put love in every recipe and in every dish. We are asking our guests to help us share that love to their communities and their neighbors in need.” says Deseree Lopez, Director of Marketing.


Season to Give can be found on the la Madeleine app, or When ordering, select the “Season to Give” category and add the local charity to the order. Charities will receive 100% of funds collected on their behalf. Orders available via curbside, takeout or dine in. All bakeries are strictly adhering to current safety and social distancing guidelines. For hours, currently open locations, program details and more visit

French Press