Merci 1.365 Million Times
We are happy to announce the fundraising totals from our “Hearts for Hope” campaign, a collaborative effort with our loyal guests throughout the month of May. The widespread generosity resulted in raising $341,380 for Children’s Hunger Fund, a charity partner closely aligned with our philanthropic commitment to helping end childhood hunger. All proceeds from the “Hearts for Hope” campaign are being donated and will help provide over 1.3 million meals for children in need.
“Thanks to the incredible generosity of our guests, we are proud to have surpassed our results from last year,” said John Cahill, president of la Madeleine Country French Café. “Knowing that these funds will truly help make a difference in the lives of so many children, we couldn’t be happier. This is a great step forward in our dedication to fighting childhood hunger and we are honored to support a wonderful organization like Children’s Hunger Fund.”
The “Hearts for Hope” campaign collected donations through the sale of la Madeleine’s legendary heart-shaped Linzer cookies, all other fresh-baked cookies and a popular la Madeleine coupon card that sold out in many cafés. All proceeds, or 100 percent of every donation, go directly to Children’s Hunger Fund and each dollar donated provides four meals for children in need. The philanthropic partnership with la Madeleine and Children’s Hunger Fund gives loyal guests of the endearing bakery café brand a chance to make a direct and meaningful difference to children in need.
“When we heard that la Madeleine surpassed the results from 2015, we felt an overwhelming sense of gratitude,” said Dave Phillips, president and founder of Children’s Hunger Fund. “La Madeleine is a valued partner that shares our devotion to serving children in crisis. These funds provide much needed nutrition, and hope for kids.”
Children’s Hunger Fund’s philanthropic partnership with la Madeleine gives loyal guests of the endearing bakery café brand a chance to make a direct and meaningful difference to children in need. Children’s Hunger Fund has raised more than $1 billion for food and other aid to more than 20 million children in the United States and worldwide, with an incredible 99 percent direct giveback rate.